By Kenneth Sims
In today’s competitive marketplace, organizations are faced with the day-to-day realization that they must be “razor” focused on turning leads into customers and then keeping them happy and loyal over the lifetime of the business relationship. When it comes to turning leads into customers, there are five actions needed to make that happen: Sales and Marketing Process Alignment; Lead Definition; Defined lead qualification and lead conversion strategy; Defined processes to track, manage, and measure your lead and opportunity flow. Once a lead is turned into a customer, it is critical that the relationship is continually nurtured.
So, what are the key ingredients to finding customers and keeping them happy: [Read more…]